Branding Basics
Let’s face it, not many micro-business owners and entrepreneurs can afford to hire a marketing expert that will walk them through developing a branding strategy. At least, not at the rate a marketing expert should [...]
Let’s face it, not many micro-business owners and entrepreneurs can afford to hire a marketing expert that will walk them through developing a branding strategy. At least, not at the rate a marketing expert should [...]
Before we get start, understand first that a logo is not a brand. Nor is your brand the compilation of your letterhead, envelope, and matching folders. Got it? Good! Let’s move on. Building your brand, [...]
It's here. The first release in the series is titled Platform Etiquette is now available. The first release is subtitled "On Your Way to Becoming a Great Speaker" and, while it's written for everyone, it is [...]
photo credit: opensourceway via photopin cc When thinking of the mistakes entrepreneurs make when starting a business, you ask anyone and they will give you a shopping bag full of mishits, mishaps, mishandles [...]
Perspective shapes everything. What you say, how you act or react, and even what you do, is all shaped by your perspective on any given situation. Your beliefs, governed by what you know, dictate your [...]
A common deterrent for success is the thought of limited resources. We often gauge our future success by what we have in hand or by what is immediately available to us. However, history has proven [...]
To date, we've pretty much kept this to ourselves however, as the time nears for its release, it is getting tougher not to talk about it. In fact, we're bubbling with excitement about the upcoming [...]
Let’s face it. Not all of us has the extra dough to pay for a personal stylist. If you do, I would seriously recommend it. If not or if you are just not willing to [...]
A lot of the anxiety in our lives has to do with two common areas: things we are doing and things we want to do. Things we are doing can be anything. It can [...]
What is more important, mission or method? Truth is both are important. But, too often, we get caught up in methods, systems, and processes and before we know it, we have lost sight of what [...]