Branding Basics
Let’s face it, not many micro-business owners and entrepreneurs can afford to hire a marketing expert that will walk them through developing a branding strategy. At least, not at the rate a marketing expert should [...]
Social Media Manager or Poser?
Is your social media manager really managing your social media presence? Or, are they actually posing as experts making random posts but not providing you any real value? It's a good question and one that [...]
3 Easy Ways to Build Your Brand
Before we get start, understand first that a logo is not a brand. Nor is your brand the compilation of your letterhead, envelope, and matching folders. Got it? Good! Let’s move on. Building your brand, [...]
National Small Business Week 2014
Honoring America's entrepreneur's, May 12-May 16, 2014 has been declared National Small Business Week by the U.S. Small Business Administration (SBA). Every micro business, small business, entrepreneur, and anyone thinking of starting a business should [...]
Millennial-ese
Going into the new year brings new adventures, new plans, new goals, and new marketing efforts. What are you doing to enhance your marketing and business development efforts? Have you considered a target demographic? Have [...]
Corporate Culture
Corporate culture is extremely important for a growing business. Larger companies that have been around for a while understand its importance. Even some smaller companies that have been around for a long time understand it. [...]